Day 4: Testing, Tracking & Optimizing Your Ads (AKA the part that makes you profitable)

Welcome back to Day 4 of the Local Ad Advantage series!

Today we’re talking about my favorite part of Facebook ads—testing, tracking, and optimizing for the highest return on ad spend possible.

This is where the magic happens. This is the difference between “I’m visible” and “I’m profitable.”

If you’re not optimizing your ads based on real data, you’re basically doing what boosted posts do—one and done, no strategy, no clarity, and no idea what’s actually working. But when you learn how to test ads the right way, how to read your numbers, and how to make tiny tweaks that make a massive difference… everything changes.

Inside this episode, we’re diving into:

✨ Why tracking your data and optimizing your ads matters
 ✨ How to test multiple creatives on one small budget
 ✨ What your numbers actually mean (in simple terms)
 ✨ How to make tiny optimizations that totally change your results
 ✨ Real client examples—like the dog trainer who booked 4 new clients in a week and the paint company who closed an $18K project—just from small changes we made together
 ✨ The exact numbers you can check in Ads Manager today to know what’s working

If you’ve ever felt like you’re guessing, hoping, or checking your ads with one eye open… this episode is going to give you so much clarity and confidence.

Inside Hometown Advantage, I walk you through all of this step-by-step—and you get unlimited ad reviews + ad data audits so you never have to make optimization decisions alone.

Ready to finally understand your numbers, make smart decisions, and run ads that actually work?

Join Hometown Advantage here:
 👉 www.nicoleeldridgemedia.com/hometown

Say hi or send questions anytime:
 Instagram: @nicoleeldridge_ads
Email: support@nicoleeldridgemedia.com